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Old news to some, but I’d not come across this until Paul Vick mentioned it on his blog. Microsoft uses the concept of personas when designing its developer tools. Nikhil Kothari explains all, in this post from 2004: Mort, the opportunistic developer, likes to create quick-working solutions for immediate problems and focuses on productivity and learn as needed. Elvis, the pragmatic programmer, likes to create long-lasting solutions addressing the problem domain, and learn while working on the
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